New product introduction

Our people are constantly coming up with new ways of doing things

New product development team (NPD) starts by understanding the user segments, considering their needs rather than just stated ‘requirements’. We make judicious technology choices and design trade-offs, design robust and high-performance products, develop and build the supply chain, prepare the manufacturing setup and process, and consistently deliver high-value propositions and solutions to market.

Key attributes for success are innovation and team-work. Our people are constantly coming up with new ways of doing things, touching aspects unheard of earlier, taking challenges that appear impossible at the start, and converting simple ideas into robust and distinctive products. Teams set their own benchmarks and deliver to the larger organisation goal of producing “best in class” products and solutions.

Transforming ideas into business propositions

We are in a continuous quest for excellence, nourish a never-say-die attitude and are happy to take on new challenges.

The teams work together, sometimes burning the midnight oil, across functions and roles to achieve a common goal. The leadership team is actively engaged with the new product development process, providing foresight, vision and guidance based on their collective experience and enable teams to take a holistic view.

A product can only be profitable when it is valuable to users

We in NPD strive to make this happen and never miss the chance to celebrate the success of hurdles overcome together.